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Adaptive Choice-Based Conjoint (ACBC) 適應選擇聯合分析軟體


Adaptive Choice-Based Conjoint (ACBC) 是我們最先進的交互分析系統,它用來研究人們如何做關於產品和服務的決策。

Adaptive Choice-Based Conjoint (ACBC) is our most advanced system for conjoint/choice analysis within SSI Web. It is used for studying how people make decisions regarding complex products or services. ACBC is a new approach to preference modeling that leverages the best aspects of CBC (Choice-Based Conjoint) and ACA (Adaptive Conjoint Analysis). An Adaptive Choice interview is an interactive experience, customized to the preferences and opinions of each individual.

The Adaptive CBC Interview Flow


Benefits of ACBC

  • More engaging, relevant interviews
  • Directly incorporates non-compensatory decision-making
  • Ability to obtain strong individual-level estimates
  • Can work even with the smallest of sample sizes
  • Solid behavioral theory (consideration, then choice)
  • Solid statistical theory (near-orthogonal experiments and choice data)​