Skip Navigation Linksacbc

​​​​​軟體資訊>決策分析軟體​​

​​

Adaptive Choice-Based Conjoint (ACBC) 適應選擇聯合分析軟體

swatoothsoftware_s.jpg​​​​​



Adaptive Choice-Based Conjoint (ACBC) 是我們最先進的交互分析系統,它用來研究人們如何做關於產品和服務的決策。

Adaptive Choice-Based Conjoint (ACBC) is our most advanced system for conjoint/choice analysis within SSI Web. It is used for studying how people make decisions regarding complex products or services. ACBC is a new approach to preference modeling that leverages the best aspects of CBC (Choice-Based Conjoint) and ACA (Adaptive Conjoint Analysis). An Adaptive Choice interview is an interactive experience, customized to the preferences and opinions of each individual.

The Adaptive CBC Interview Flow

ui_acbc_01.jpg

Benefits of ACBC

  • More engaging, relevant interviews
  • Directly incorporates non-compensatory decision-making
  • Ability to obtain strong individual-level estimates
  • Can work even with the smallest of sample sizes
  • Solid behavioral theory (consideration, then choice)
  • Solid statistical theory (near-orthogonal experiments and choice data)​
------------------------------------------------------------------------------------------------------------------------------

​​