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​​CBC Advanced Design Module - CBC 系統設計模組軟體

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CBC Advanced Design Module 在關於 Choice-Based Conjoint 方面提供了更彈性的選擇。 

The Advanced Design Module of the Choice-Based Conjoint software for SSI Web provides more flexibility with "Alternative-Specific" and "Partial-Profile" designs. In traditional CBC, each product concept is composed of one level from every attribute in the study. Sometimes CBC projects do not fit this model and require a different approach. ​

Features:

  • Up to 250 attributes
  • Up to 250 levels per attribute (text and/or graphics)
  • Up to 100 product concepts per screen
  • Supports alternative-specific designs
  • Supports partial-profile designs
  • Supports shelf-presentation display
Alternative-specific designs let you include attributes that only apply to some alternatives (i.e. brands, drug treatments or modes of transportation). For example, in this CBC question, the attributes that apply to bus transportation do not apply for cars:

​​Which of these methods would you use to get to work?​ ​
​Ride the bus Picks up every 10 min.​
$1.00 per one-way trip
​Drive my car Parking fee $8.00 per day
​NONE:
I'd choose another way to get to work

The Advanced Design Module also lets you conduct partial-profile experiments. Partial-profile designs let you study more attributes than is generally considered prudent with full-profile designs. They avoid potential information overload by asking respondents to consider only a subset of the attributes at a time.

Both of these design strategies can lead to attribute lists exceeding the limitations of the 10-attribute base CBC system. For that reason, the Advanced Design Module permits up to 250 total attributes.

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