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Conjoint Value Analysis 聯合價值分析軟體

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Conjoint Value Analysis 是聯合價值分析軟體,它可以同時顯示一個或兩個產品,它對產品的設計和定價策略的研究是很有用的。

Conjoint Value Analysis (CVA) is our SSI Web module for producing traditional, full-profile conjoint analysis surveys. It can display either one or two products at a time. It is useful for both product design and pricing research, when the number of attributes is about six or fewer. It may be used for paper-based or computer-based interviewing.

CVA is the traditional, full-profile conjoint analysis, similar to the first conjoint methodology proposed in the 1970s. It can display either one or two products at a time. It may be used for paper-based or computer-based interviewing. It is useful for both product design and pricing research, when the number of attributes is about six or fewer.

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CVA/Web is a component within the SSI Web platform of tools. It is typically used for product design and pricing research, where the number of attributes studied is about six or fewer. CVA is especially advantageous when collecting small sample sizes.

Features:

  • Up to 30 attributes
  • Up to 15 levels per attribute (text and/or graphics)
  • Two built-in utility estimation routines: Ordinary Least-Squares regression (for rating scales); monotone regression (for ranked cards)
  • Paper-based, Web-based, or CAPI interviewing (computers not connected to the Internet)
  • SMRT software included, for conducting market simulations
  • Includes comprehensive manual, with tutorial and examples
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