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​​HB-Reg 回歸軟體​

我們的 HB-Reg 軟體是針對迴歸基礎的問題,Hierarchical Bayesian (HB) 階層貝葉斯估計這幾年來已經扮在行銷研院中演著越來越重要的角色,它可以改善估計的參數。

Hierarchical Bayesian (HB) estimation has taken on an increasingly important role in marketing research over the last few years. It can improve estimates of parameters (such as beta weights and utilities) both in terms of precision and validity. Our HB-Reg software is for regression-based problems where respondents provide multiple observations (cases) which include a continuous dependent variable.


  • Up to 1,000 parameters per respondent, for unlimited respondents. 
  • Uses text-only, space-delimited input files​