Skip Navigation Linkschoice-based-conjoint

​​​​​軟體資訊>決策分析軟體​​

​​

​​Choice-Based Conjoint (CBC) 選擇聯合分析軟體

​​​
Choice-Based Conjoint (CBC) 是現在最普遍使用的 Conjoint 相關技巧。

Choice-Based Conjoint (CBC) is the most popular conjoint-related technique in use today. With this SSI Web component, respondents are shown multiple product concepts (and an optional "None" alternative) and are simply asked which one they would choose.

ui_cbc.jpg
​Our CBC software is a component within our SSI Web suite of tools. It may be used for:
  1. Web-based interviewing
  2. CAPI interviewing (computers not connected to the Internet)
  3. Paper-based interviewing

Base System Features:

  • Up to 10 attributes (expandable with the Advanced Design Module)
  • Up to 15 levels per attribute, text and/or graphics (expandable with the Advanced Design Module)
  • Up to 16 product concepts per screen (expandable with the Advanced Design Module)
  • Experimental designer for CBC questionnaire construction
  • Test design module for assessing the relative efficiency of designs
  • Import/Export designs to/from other software programs
  • Traditional or dual-response "None"
  • Single choice, best-worst, or allocation (chip allocation)
  • Traditional or conditional price attribute
  • Built-in aggregate logit, latent class, and HB routines for estimating part-worth utilities for the population or pre-defined subgroups
  • Part-worth or linear continuous variable functions
  • Main effect and optional first-order interactions
  • SMRT software included, for conducting market simulations
------------------------------------------------------------------------------------------------------------------------------

​​